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04 · B2C

Lifestyle Fitness Programs

Problem —
Members losing gym access struggled to keep their routines, and EXOS’s coaching method had no self-led form.
Solved by —
Multi-week, self-led programs on responsive web, with previews, weekly plans, guided videos, and a member home.
Impact —
Members get a structured weekly plan that fits busy lives, delivered as an integral feature of the new app.
Role
User Experience Designer | Architect
Client
EXOS
Deliverables
Research, Information architecture, Interaction design, Responsive web UI

Process

  1. 01Discover

    Ran two rounds of five interviews with Performers and Passionates on keeping fitness routines going outside the gym.

  2. 02Define

    Defined program architecture, activity types, and enrollment flow with the performance team, guided by simplicity and member empowerment.

  3. 03Design

    Sketched schedule customization as a team, then built the full wireframe flow and prototype for enrollment, plans, and activities.

  4. 04Test

    Testing exposed ambiguous levels and complex scheduling, so we removed level selection and chose member autonomy over rigid customization.

Key decisions

Member home
EXOS member home: current program card with progress and next activity, live classes, on-demand classes, weekly reads, and a My schedule panel.
  1. AThe next activity sits on the program card itself, removing the question of what to do today
  2. BThe current program leads the home page with progress on the card, so members pick up where they left off
  3. CA “Not sure?” path routes undecided members to a coach consult instead of a dead end
  4. DConsults and classes sit beside programs, connecting self-led training to live coaching
Program, Week 2
EXOS Beyond Resilience program, Week 2: hero with progress, week tabs, Day 1 to 3 expanded with activity cards, later days collapsed.
  1. AProgress sits on the program hero, so members always know how far they’ve come
  2. BWeek tabs break a multi-week program into steps that feel achievable
  3. CEvery activity shows type and minutes up front, so members fit it into the time they have
  4. DFuture days collapse, keeping the week scannable and today’s work in focus
Activity video
EXOS activity video page: Coach huddle video with week, day and completed badges, equipment note and a Next up card.
  1. AWeek, day, and completion sit above the title, keeping members oriented inside the program
  2. BEquipment is stated up front, even when none is needed, so no one is caught unprepared
  3. CVideo leads the page, putting coaching first, with description and equipment in support
  4. DThe next activity is queued below, keeping momentum without a trip back to the plan

What research showed

  • 01

    Time was the biggest obstacle: members needed to fit activities around their days through adjustments or autonomy.

  • 02

    A plan that went beyond fitness into lifestyle was seen as a chance to keep learning and evolving.

  • 03

    Challenges weren’t essential, but they drove competitive spirit and a camaraderie that’s hard to find outside the gym.

Outcomes

  • Easier start

    Level selection removed from enrollment, so members begin without guessing their level

  • Fits busy days

    Minutes on every activity and freedom over when to do it answer members’ top obstacle: time

  • Personalized

    Behavior data built in to personalize the experience and drive member engagement